Family Design Co, formerly known as Hubcreative, was created by two people who started the business 5 years ago and decided it was time for a change...
We soon realised that the passion we have for our creative business was intertwined with our daily lives and the driving force behind our success is Family.
The idea of Family Design Co. was born not only to reflect our personal values but also to effectively position our company for the future.
Our purpose and aim since opening our doors is to deliver exceptional creative solutions for our clients without it having to cost an arm or a leg.
We believe what we offer is unique and different because we combine our expertise in strategic planning, copywriting and graphic design.
Barbara Sunderland
Founder & Client Director
Barbara started her career in design working for one of the world's leading branding agencies Landor Associates in Sydney. She built up a wealth of knowledge managing large-scale projects, rolling out international campaigns, learning comprehensive branding tools, impeccable client management skills, and the importance of project and financial planning. She then moved to London undertaking a new challenge working for Fitch WW. Here she developed a great understanding of the integration between strategy, graphic design and environmental design. Establishing a strong career path in the industry and after 6 years abroad, she returned home and worked in Auckland for both Dashwood Design and OgilvyMetro. Her experience working on brands such as; HSBC, Vodafone, Microsoft, Hyundai, Visa, Tip Top, Auckland City Council and Auckland Zoo gives Barbara plenty to draw upon when developing brand strategies, and writing effective copy to bring concepts to life. A self-confessed stickler and perfectionist, she learnt the art of list making and planning from her Dad. She makes sure our clients are well looked after, and our design store is running efficiently, on time, and on budget. Barbara spends every day juggling the multifaceted role of being a business owner, mother and wife. Thriving in the challenges of what each day brings, she loves to be busy and just wouldnt want it any other way. Coffee, exciting opportunities, friends, Family and the future is what gives her the spring in her step.
Trent Sunderland
Founder & Creative Director
15 years experience in the design and advertising industry gives Trent great knowledge and understanding of how to create compelling ideas that are effective in business. Before Family, Trent spent many years at the coalface of design in some of the world's top agencies in both London and Auckland; Ogilvy, DDB, Dashwood Design, Seven Worldwide and WRC. This is where he gained his diverse skill set in FMCG, corporate branding and advertising working with great mentors on big clients such as Coca-Cola, Goodman Fielder, Frucor, Fonterra, Hyundai and Sainsburys. Trent lives and breathes design everyday, enjoying the challenge of a wide variety of creative work and his experience shows through in delivering only the best creative ideas. He is particularly interested in working with clients on a strategic approach to produce the most engaging and effective brand solutions. He loves being actively involved in the culture of creativity, working with young designers and offering mentorship like he once had to become the best he could be. Trent feels very fortunate to be able to do what he loves every day, live in the sunny Bay and to be building a great future for his Family. On his days off you will find him surfing, playing with his daughter Olive, catching up with friends, browsing the web for latest design trends, and chatting to his Mum about what new painting, knitting or craft idea she is going to do next... as you can see creativity runs in the Family.